Marketing

Your customer database is one of the most essential elements of your business. Lighthouse Design & Marketing can work with you to growth your database through sourcing consumer and business data. Third party data can be used to build your database through various marketing activities, for example through targeted mailings, telesales campaigns or an e-shot. It is essential that data you acquire is relevant to the task, legal and accurate. Inaccurate data can lead to an increase in costs, reduced response rates and de-motivated staff.

We have experience in purchasing data for use in mail order, retail, the leisure industry and for B2B use. All data provided is supplied commission free and charges are made for our services only. Contact us for more information.

Lighthouse Design & Marketing have vast experience in media planning and buying. Inserts and product despatch programs are used in acquisition strategies. By using these programs in conjunction with carefully selected media you can achieve an increase in customers and revenue.

When planning your media campaigns the timing, quantities and offering is important to maximise response, increase ROI and reduce risk.

Your customer database is one of the most valuable marketing tools for your business. By interrogating your database you can learn valuable information about their demographics, lifestyle etc. This allows you to identify characteristics which you will find in prospects. This information is extremely useful when planning acquisition and retention campaigns.

Lighthouse Design & Marketing can provide data analysis on your customer database at varying levels. We can identify the value of households by postcodes or carry out comprehensive analytics of purchasing behaviour, lifestyle characteristics and demographics. Contact us for more information.

We believe PR is an extremely valuable marketing activity. Lighthouse Design & Marketing can work with you on varying levels, from basic press releases to complete PR campaigns as well as copywriting for brochures and mail shots. PR is sometimes viewed as a costly exercise with limited traceability. The latter maybe true, however we use a basic approach that allows you to see a return on your PR budget. This method is simply putting a value on the ‘page space’ or ‘air time’ you receive and comparing this with how much it would cost if you were to book the space as an advert.

Recent PR campaigns for Flights of Fantasy have achieved in the region of £50,000+ of press and television coverage for a PR campaign costing in the region of £4,500. This resulted in one order (value £25,000), numerous sales leads and an increase in brand awareness. We have experience of PR in the luxury home market, retail, mail order and the leisure industry. Contact us for more information.

Direct mail is a combination of many marketing disciplines. Each must be managed precisely in order to achieve objectives and maximise ROI. Lighthouse Design & Marketing have many years experience in the planning, production and management of direct mail campaigns. This includes brochure design and photography, data management, acquisition campaigns including product despatch/insert programmes and cold mailings, customer database mailings involving targeted segmentation of customer data, print management, fulfillment and campaign analytics.

Advertising is one of the most common and traditional forms of marketing. Many advertising campaigns do not work and at Lighthouse Design & Marketing, we know that it is essential to test and measure before committing to long runs. Our recommendations before you book any advertising are to request a copy of the magazine or newspaper; listen to the radio station if that is your chosen media. Also, identify companies that are presently advertising; what did they they think, did they get a good response?

All good advertising campaigns will have clear objectives and the artwork or script will ensure that vital information is provided in a clear and concise manner. Be creative in your adverts in order to make them stand out. Many magazines have subscribers which may see your advert week after week, by changing your advert you are showing off your portfolio and keeping them interested.

Exhibitions are an extremely beneficial and satisfying exercise. They are wonderful for generating sales and new customers, launching new products, meeting agents, networking with suppliers, customers and analysing competitors. Exhibitions often form a significant part of your marketing budget and therefore it makes sense to do what you can to maximise the number of visitors on your stand. This involves careful consideration and planning of your stand and marketing in relation to the visitor profile.

Lighthouse Design & Marketing can work with you to plan your stand and marketing activity around your exhibition as well as advise you on sponsorship opportunities, advertising, promotions and staffing. LDM have worked for several companies developing exhibition stands including Flights of Fantasy, winners of the ‘Trophy for Excellence in Presentation’ at the RHS Chelsea Flower Show. Contact us for more information.

Marketing is all about planning and learning. You carefully plan your marketing around the seven p’s; Product, Price, Place, Promotion, People, Process and Physical evidence.

Everything from the reception entrance to the script of a customer service operator has an effect on potential customers. Each and every contact point with a potential client has to leave them with positive emotions about your company. This will encourage them to want to deal with you, making the selling process easier and encouraging repeat purchases thus increasing LTV (Lifetime Value).

Lighthouse Design & Marketing can work with you to develop your marketing on a strategic level by offering guidance and new ideas in developing your business across print and web based communications. We appreciate the fact that you know your business better than anyone. Therefore to help you develop, we prefer to sit down with you to fully understand how your business works on a daily basis and also to understand your short, medium and long term objectives.