Welcome to Focus - Edition 1: Spring 2009
Welcome to Focus the bi-monthly newsletter from Lighthouse Design and Marketing. In this issue we focus on the importance of website's in the 21st century; why they should be developed as a strategic element of your marketing communications and the value they should bring to your business. We also begin a series of branding tips focusing on how customers perceive your business.
Importance of Website's in the 21st Century
An article in November 2008 suggests there are 182million website's on the internet. For businesses a website offers a cost effective, 24/7 shop window with the flexibility to ‘decorate the window’ to reflect your products, services and brand values. The IMRG-Capgemini online sales index suggests that out of every £1 spent by British shoppers, 17pence is spent online. In the first six months of 2008, £26.5bn was spent online - up 38% on 2007. In today’s ‘gloomy economy’ and retail closures, it has never been more important to have an online presence; especially one that generates a return on your investment...click here to download the complete article.
Thoughts on Branding
Branding encompasses a vast range of aspects, more than your just logo, trademark or business name. Branding is the creation of an identity; one that existing and potential clients relate to and feel comfortable with. A brand will add value to someone's life, be it their personal, domestic or professional life...click here to download the complete article.
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