Search Engine Optimisation
Search Engine Optimisation is the art of understanding the requirements and standards set by search engines, combined with technically fine-tuning specific elements of your website and the optimisation of the website content. The aim being to rank as high as possible within organic searches relevant to your business.
On-site SEO
On-site or on-page SEO refers to the practice of optimising the content on a page to improve a website’s organic ranking within search engine results pages. Whilst content marketing involves the continual creation of engaging, high quality content, on-site SEO refers to the optimisation of that content using important elements such as title, meta and image alt tags.
Off-site SEO
Off-site or offline SEO refers to the marketing tactics used outside of your website to drive traffic to back your site. Such tactics can include online link building strategies and social media marketing.
What is an SEO Audit?
It all starts with an SEO audit. The audit involves analysing the current performance of your website in search engine results pages (SERP’s) and how well technical aspects of your website compare and relate to best practices. It is often the first stage of a more comprehensive SEO strategy that can be measured in results and conversions. A comprehensive audit will also analyse your competitors in comparison to your performance as well as keyword trends and competition.
Local SEO
Local SEO involves taking advantage of a wide range of online marketing opportunities mainly social media and Google places. Printed flyers or leaflets delivered to homes or business helps promote and build your offline presence, whereas local SEO in Norfolk will help raise your online presence providing multiple opportunities to engage with local customers.
Content Marketing
Content is king when it comes to SEO and well written, unique content is essential. There aren’t many elements that can match the impact of engaging, helpful and authoritative content. We can help you create insightful content, packed with the words that people would use to find your business, product and or service and optimise this content in key areas such as titles, internal links and image alt tags.
Conversion Rate Optimisation (CRO)
Competition for business online is as high as it has ever been and set to get even tougher. Therefore, it is essential to ensure you look to maximise conversions of visitors. A thorough experience led analysis provides key information and a detailed image of the hurdles users encounter when on your website. It can highlight paths users take from point of entry to the point of conversion and allows us to make that journey easier and more effective.
