in King’s Lynn, Norfolk
Lighthouse are based on the outskirts of the historic town of King’s Lynn in Norfolk. We work closely with our clients to design and develop unique affordable website solutions that meet your requirements, targets and objectives.
We work with SME’s across many industries including retail, tourism, hospitality, scientific, business services, education and charitable organisations. From our design portfolio you can see we have built long lasting relationships with many of our clients, a testament to the value and quality of work we deliver.
Using the latest technology to build highly competitive, affordable websites
We use the latest technology to build fully functional and responsive websites, that meet your objectives and allow your customers to engage with your brand. We focus on performance, practicalities, solutions and user experience, which all contribute to the overall SEO performance of your site. In Google’s own words, “You should build a website to benefit your users, and gear any optimization toward making the user experience better.” And that is our focus when working with clients on the both the initial design and development but also the long-term evolution of your website.
A website design process driven by marketing
As a website design company, our background and focus is in marketing. On initial contact we make it our business to find out about you and your business. We can’t help market your brand without first knowing the basics – who are your customers? What are your products and or services? How do you currently market & sell to your customers? What other online and offline marketing activity do you currently undertake? And what does the website need to achieve and how should fit within your current marketing mix?
We don’t want to confuse you technical, strategic or marketing terms so we’ll always make sure to explain ourselves during these discussions. If required, we aim to equip you with knowledge, information and advice to enable you to develop a marketing thought process and constantly look to improve the user experience (UX) of your website.
We take a logical process to the design and development of your website by following a few short steps:
- Visual designs of the website in Illustrator
- Development of agreed design in WordPress on a development domain
- Creation (if required) and addition of the content and images
- Fine-tune responsiveness of the website to ensure the website works across all types of devices including phones, tablets, laptops and larger desktops
- Review basic level SEO rules and structure
- Final sign-off and go live
- Submit website to search engines, addition of analytical software
When developing a website it is important to ensure the website works as well on mobile devices and tablets as it does on a computer screen.
In 2019 Google estimated that 61% of all search traffic came via mobile phones. This is a trend that will continue with the development of mobile and global internet technologies. Search engines also prefer to see websites that respond so this not only benefits your organic position but it will also improve conversion rates.
All of our e-commerce websites provide you with full control of the entire sales process from product catalogue administration to order management and fulfilment. We offer a wide range of functionality options ideal for or all types of online retail from selling clothes or furniture to takeaways, vehicle and tool hire, restaurants and hotels.
User Experience (UX)
The internet is a highly competitive platform and a well-designed, user-friendly website with high quality imagery, branding, graphics and content, that is easy to find, accessible and navigate, with the sole aim to provoke interaction and engagement will help your business compete in this arena.
By improving the user experience, we look to remove any hurdles customer face and provide key information in the right place at the right time with the aim of increasing conversion rates.